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When we're not helping one of our clients bring their own product or widget to market, we're developing our own unique line of products and services. Introducing the YummyCANpaign Sales Incentive Program. YummyCANpaigns are customized sales incentive campaigns for companies with external or internal sales and sales management teams.
Whether you need an extremely unique sales incentive CANpaign for your external sales team or a new way to motivate your internal sales and management teams, YummyCANpaigns are the answer. We provide a completely turnkey solution. Our past clients have included ADP, Personal Preference, Cubmiserate.com, etc.
We'd love to help you build and distribute a customized YummyCANpaign of your very own. For more information, please complete our Contact Us form now or call us today at 630.587.3900.
Product > Case Study | "CAN DO" YummyCANpaign . . . program rollout promotion
Client Background:
ADP, the industry leader in payroll, HR and benefits services needed a unique sales incentive program for their external sales force. With little response to standardized postcards and print on demand sales programs, ADP embraced YummyCAN as their next prospecting sales incentive program.
Objective:
Create tremendous buzz for the roll out of a new time and labor management program. After meeting with ADP, the "CAN DO" YummyCANpaign was born. ADP upped the ante by selecting this initial YummyCANpaign as the primary prospecting vehicle to tackle the toughest prospects to date.
Recommendation:
Creation and execution of a blind three-part touchpoint YummyCANpaign. ADP prospects would receive a CANpaign touchpoint every two-days upon launch. The touchpoints would include a corresponding YummyCAN component to create curiosity leading up to the third and final touchpoint in which the prospect would receive the completed YummyCAN.
Strategy/Solution:
The ADP new time and labor management program could, on average, save a prospective customer $100,000.00. The YummyCANpaign creative highlighted the potential savings by incorporating a "CAN DO" concept to offset competitive claims, create a positive lead with a "pay-off" in the last touchpoint of a CAN full of $100 GRAND bars. The CAN filler completed the creative concept and corresponding content provided on the final touchpoint.
Approach:
Upon approval, the three-part touchpoint YummyCANpaign was launched over a period of eight-days. On the ninth and tenth days, ADP sales representatives began making calls to the prospects asking for a meeting to discuss the new time and labor management program.
Results:
ADP continues to use the "CAN DO" YummyCANpaign. To date, ADP has generated close to $100,000,000.00 in sales attributed to the "CAN DO" YummyCANpaign. Please see the ADP testimonials here.
Sample image of the ADP "CAN DO" three-part touchpoint YummyCANpaign.
