Celeb Endorsement Branding Pitfalls.

Case Study: Kay Jewelers Mother's Day 09. Kay dusted off their Jane Seymour jugger"NOT" ad campaign and took another run at the "Open Hearts" product line. Seriously, Open Hearts? When I think Open Hearts, my mind conjures up thoughts of ... Open Hearts-SURGERY, Cardio Resuscitation, Hospital Bills and oh yea, lavish jewelry from Kay! Is that the Brand association Kay wants?